Legal
Cookies.
Last updated: 26 September 2026
What this site stores in your browser, who sets it, what it is for and how long it lasts. Nothing non-essential runs until you say so.
01In short
The site itself sets no tracking cookies. It uses one small piece of browser storage to remember your cookie choice. If you accept analytics cookies, Google Analytics and Microsoft Clarity are loaded and set their own cookies; if you reject them, they are never loaded. The Calendly booking widget on the contact page is a third-party service that may set cookies when it loads.
02Strictly necessary
Required for the site to do what you asked of it. These cannot be switched off.
| Name | Set by | Purpose | Type | Duration |
|---|---|---|---|---|
| nf_cookie_consent | nakedfinance.co.uk | Remembers whether you accepted or rejected analytics cookies, and when you chose | Local storage | 12 months, or until you clear your browser data |
03Functional
Loaded only on the page that needs them, to provide a service you have chosen to use.
| Service | Set by | Purpose | Where | More |
|---|---|---|---|---|
| Calendly booking widget | Calendly | Lets you book a discovery call in the calendar embedded on the contact page. Calendly may set its own cookies for security and to run the widget. | /contact only | Calendly privacy notice |
04Analytics (with consent)
Set only after you click “Accept all”. They help us understand which pages and tools are useful. Google Analytics is configured to anonymise IP addresses.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another | 2 years |
| _ga_<container> | Google Analytics | Keeps the state of the current session | 2 years |
| _clck | Microsoft Clarity | Stores a Clarity user ID and settings | 1 year |
| _clsk | Microsoft Clarity | Links page views within one session into a recording | 1 day |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this browser | 1 year |
| ANONCHK | Microsoft Clarity | Indicates whether the MUID is transferred to an ad ID; always set to 0 here | 10 minutes |
| MR | Microsoft Clarity | Indicates whether to refresh MUID | 1 week |
| MUID | Microsoft | Identifies unique browsers visiting Microsoft sites | 1 year |
| SM | Microsoft | Synchronises the MUID across Microsoft domains | Session |
Details: Google's cookie policy and Microsoft Clarity's cookie list.
05Managing your choice
You can change your decision at any time. Rejecting analytics stops Google Analytics and Clarity collecting data straight away and prevents them loading on future visits. Cookies they have already set can be removed in your browser settings. We ask again after 12 months.